The reality in postmodern society is characterized by a culture that concentrates on consumptions of contemporary and fast mass media services based on the economy. In the digital age's speeds culture, where the speedier is preferable everything becomes easier but also less significant (Gottschalk 1999). Gottschalk analyzes in the paper how this postmodern culture, or digital age, is going to a whirling place of existence with a speedier regime. Gottschalk pointed out various strategies that advertisers employed to “inscribe speed as a normal and desirable quality” of ourselves and our everyday life (Gottschalk 1999).